Due to the hardening economical conditions, rapid changes in both consumer trends and technology, and with growing competition, the survival of corporations is now only possible with SUPREMACY IN COMPETITION. And supremacy in competition depends on accomplishing such necessities as “offering quality in both products and services,” “Customer satisfaction in both before and after purchase,” and “Keeping the company profitable and strong in paying debts.”

Therefore, companies must be administered, supervised and checked systematically and transparently. Success can only be achieved through a working system designed to better continuously the performance while meeting the needs of all related parties. Besides other management systems, administration of a corporation includes also the quality management system.

Keeping the market share and more importantly, augmenting it, requires not only meeting the demands of the customers, but also offering the products and services that will provide the customer satisfaction. And the ever changing needs and expectations of customers, pressure of competition, and advances in technology enforce the companies to better their products and services by completing their business processes and checking everything regularly. The quality management system,

• Provides the customer satisfaction, 
• Takes the costs under control, 
• Minimizes losses, 
• Provides continuous development, 
• Reduces mistakes, 
• Increases productivity, 
• Increases profitability, 
• Creates trust in customers, 
• Enables effective competition, 
• Motivates the employees, 
• Enables better usage of time and sources, 
• Solidifies the communication with both domestic and foreign customers. 

ATAY HOLDING and its attached companies, together with all their employees, aim to apply above summarized quality concept by consubstantiating it into their life styles.